Industry
E-Commerce
Client
Joco Interiors
Joco Interiors
Case Study is under works on the portfolio. If required, I can send over the PDF version.
As part of my UX design course at General Assembly, I redesigned the e-commerce website for Joco Interiors, a UK-based local furniture brand. The goal was to modernise the site’s visual identity and improve usability by addressing issues like poor product categorisation and confusing navigation, messy and bulky product info, and missing reviews. The redesign focused on creating a more trustworthy, and enjoyable shopping experience while preserving Joco’s blend of traditional and contemporary style and implementing some strategic design decisions to help their business grow.
• Client: Joco Interiors - Ecommerce furniture site
• Sprint duration: 2 weeks
• Solo Project | General Assembly UX Design Bootcamp | 2025
• My Role: UX/UI Researcher and Designer
• Client: Joco Interiors - Ecommerce furniture site
• Sprint duration: 2 weeks
• Solo Project | General Assembly UX Design Bootcamp | 2025
• My Role: UX/UI Researcher and Designer
• Client: Joco Interiors - Ecommerce
furniture site
• Sprint duration: 2 weeks
• Solo Project | General Assembly UX
Design Bootcamp | 2025
• My Role: UX/UI Researcher and
Designer
CONTEXT
CONTEXT
• Discover: Competitive Analysis, UX audit, Heuristic Evaluation,
Information Architecture (Card Sorting), User Interviews, Visual
Research (UI patterns), Affinity Mapping.
• Define: Sitemaps (old+new), User Persona, User Journey Map,
Problem Statements, HMWs
• Develop: User Scenario, User flow, Wireframing, Prototyping,
Usability Testing, Accessibility Checks
• Deliver: Hi-Fidelity Prototype, Visual Design, Style Guides, 15 minute
Client Presentation, Learnings and Takeaways from the project.
• Tools: Figjam, Figma, Zoom, Slack
• Discover: Competitive Analysis, UX audit, Heuristic Evaluation,
Information Architecture (Card Sorting), User Interviews, Visual
Research (UI patterns), Affinity Mapping.
• Define: Sitemaps (old+new), User Persona, User Journey Map,
Problem Statements, HMWs
• Develop: User Scenario, User flow, Wireframing, Prototyping,
Usability Testing, Accessibility Checks
• Deliver: Hi-Fidelity Prototype, Visual Design, Style Guides, 15 minute
Client Presentation, Learnings and Takeaways from the project.
• Tools: Figjam, Figma, Zoom, Slack
• Discover: Competitive Analysis, UX
audit, Heuristic Evaluation, Information
Architecture (Card Sorting), User
Interviews, Visual Research (UI
patterns), Affinity Mapping.
• Define: Sitemaps (old+new), User
Persona, User Journey Map, Problem
Statements, HMWs
• Develop: User Scenario, User flow,
Wireframing, Prototyping, Usability
Testing, Accessibility Checks
• Deliver: Hi-Fidelity Prototype, Visual
Design, Style Guides, 15 minute Client
Presentation, Learnings and
Takeaways from the project.
• Tools: Figjam, Figma, Zoom, Slack
UX SKILLS
• The existing Joco Interiors website lacked usability, clarity, and modern
visual design, leading to a poor overall user experience. Users struggled
to navigate the site, find products efficiently, and complete purchases
with confidence.
• The interface did not follow user-centered design principles or meet
accessibility best practices. Key e-commerce features like intuitive
navigation, clear CTAs, and trust-building elements were either missing
or poorly executed.
• The challenge was to redesign the site by applying a complete UX
process from research to testing, to deliver a visually appealing and
user-focused solution aligned with both customer needs and business
goals.
• The existing Joco Interiors website
lacked usability, clarity, and modern
visual design, leading to a poor overall
user experience. Users struggled
to navigate the site, find products
efficiently, and complete purchases
with confidence.
• The interface did not follow user-
centered design principles or meet
accessibility best practices. Key e-
commerce features like intuitive
navigation, clear CTAs, and trust-
building elements were either missing
or poorly executed.
• The challenge was to redesign the site
by applying a complete UX process
from research to testing, to deliver a
visually appealing and user-focused
solution aligned with both customer
needs and business goals.
THE CHALLENGE
• Redesigned the website to clearly communicate Joco’s value proposition and
build user trust, making it easier for users to understand the brand’s unique
offering.
• Introduced a modern visual style that reflects the brand’s traditional-yet-
contemporary personality through updated colours, layout, and tone.
• Restructured the information architecture with intuitive navigation and
surfaced 14 hidden collections, improving product discoverability and
creating a smoother, more user-friendly shopping experience.
• Redesigned the website to clearly
communicate Joco’s value proposition
and build user trust, making it easier for
users to understand the brand’s unique
offering.
• Introduced a modern visual style that
reflects the brand’s traditional-yet-
contemporary personality through
updated colours, layout, and tone.
• Restructured the information architecture
with intuitive navigation and surfaced 14
hidden collections, improving product
discoverability and creating a smoother,
more user-friendly shopping experience.
THE SOLUTION